You may have seen it already but this week we have hired an ad bike to spread the brand across the city.
On Wednesday and Thursday, the bike is mainly located around the Manchester Central area promoting the brand to delegates at the largest Insurance Conference in the UK, BIBA. On Friday, the bike is taking to the rest of the city to spread the word further.
Rebecca Dollman, Marketing Manager for Well Dunn said;
“Since our inception we have had a great reception from most of the insurers we work with but we really want to take this to the next level. Our aims in the next 12 months are to develop the relationships we have with our current insurers, and reach out to new ones to help us get the best products and prices for our clients. With BIBA happening on our doorstep, it seemed ridiculous not to take advantage of it.”
The company have also worked together with Downtown in Business to create a leaflet for delegates, some of which have never been to Manchester before, advising them of some of the top bars and restaurants in the local area. Downtown in Business were able to facilitate the involvement of the bars and restaurants and gain them additional exposure to a market that may have otherwise passed them by.
Roger Jonas, Head of Events for Downtown in Business said;
“Having been approached by Well Dunn Insurance to support the delegates of the fantastic BIBA Conference, Downtown in Business is happy to promote those bars and restaurants that we have worked with over the past four years. We know that Manchester will not let conference delegates down whichever of our recommendations they choose.”
If you see the bike around, why not take a picture and tweet it to @WellDunnIns with the hashtag #WellDunnBike