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£20 million in Gross Written Premium

Well Dunn Insurance

We are celebrating hitting £20 million in gross written premiums after 6 years of trading.

From humble beginnings in 2013 we have hit the £20 m landmark earlier today, a few months after opening a new office in Stoke-on-Trent in October 2018. The business currently employs 85 staff with 50 based in Manchester, and the remaining being in Stoke. These days we mostly trade under the name of Insurance Revolution, working across non-standard motor, motor trade, courier, business car, fleet and fast food insurances and is making a mark on the industry with our approach to non-standard risks and its view that everybody deserves a chance.

The Stoke office is predominantly home to our Motor Trade and Non-Standard sales team with a small admin team on site. Whilst the business operates across 2 sites at present, the majority of the management team have been splitting their time to ensure the smooth running of the business continues.

The business feels that the key to this success and organic growth is partially down to the appointment of the right key staff in management roles.

‘We have restructured the management team in last 12 months and focussed on acquiring the right staff for our business needs. We chose to open our new office in Stoke to allow us to hire more sales staff with previous knowledge of our target markets and it has proven to be a huge success. We are very happy with where we are right now but are not going to rest, we have our sights set on hitting the next targets with continued growth through increased marketing, tech and investment in our staff.’

Mark Rigby, Managing Director

The business has also been keen to invest in growing its in-house technology including the development of its own dialler system, Comunik8, which has allowed the team to contact potential clients faster than its competitors whilst creating essential management information to shape the way the business operates.

We have our targets set on hitting £25 million in gross written premiums by the end of 2019 and are focusing on commercial and high risks motor insurance. We have plans over the next 5 years to maintain the organic growth previously experienced.


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